In the meantime, the same data display that the number of users that marketers could achieve with ads on YouTube in Hong Kong remained unchanged in between Oct 2023 and January 2024.

Hong Kong is taking the intensive department banking technique adaptability to disseminate data over the external place having a timeliness of multiple thirty day period.

Nonetheless, as we mentioned within the Fb part earlier mentioned, improvements while in the audience achieve figures published in Meta’s advertisement preparing resources tend not to essentially correlate with All round improvements in its platforms’ Energetic consumer bases.

A new signal convention is adopted for the whole series of the economic account because June 2023. From then on, an increase in money non-reserve property/reserve belongings is indicated by a good value whilst a lower in economical non-reserve property/reserve property is indicated by a damaging value.

To learn more about these adjustments, please see this short article, as well as our extensive notes on data.

The quantity of social media people in Hong Kong at the start of 2024 was akin to 86.two percent of the entire population, nevertheless it’s imperative that you strain that social media end users might not symbolize exceptional men and women (see our in-depth notes on data to discover why).

Notice: ByteDance’s promotion means only publish viewers gender data for “female” and “male” customers.

It’s crucial that you strain that these marketing achieve figures tend not to always symbolize the same thing as month to month active person figures nevertheless, and there may be significant variations between the dimensions of YouTube’s advert viewers and its overall active consumer foundation.

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But In spite of these caveats, Meta’s ad get to data continue to offers beneficial insights into how Fb use is evolving.

The main produced figures are called "progress estimates". The advance estimates contain the actual advancement of In general GDP and its big expenditure components. When more data become out there, the advance estimates will be revised.

Just right before we get into the full report, Below are a few solutions for further looking through, that can offer additional context for our full set of Digital 2024 quantities for Hong Kong:

As being a result, our newest determine for social media use might seem like fairly diverse towards the values that we posted in earlier years.